TALKING RTE – HOW HCPs WATCH & INTERACT?
ADVANTAGE – TRADITIONAL Vs. TALKING RTEs
- HCPs HATE READING but ENJOY WATCHING.
- Self-detailing videos in traditional RTEs are pre-created and play the same video to all your HCPs, but AI-powered talking RTEs auto-generate and play compliant video-detailing, specifically for an HCP, addressing his name, REP name, and more.
ADVANTAGE – EASY IMPLEMENTATION
- Easily implementable with Veeva-Approved Emails and other top CRM platforms.
- No integration, app download, or heavy installations required; merely a simple link to be added in your RTE.
ADVANTAGE – 4X OPEN RATE & BETTER CX
- Study results say that 65% of your HCPs open your RTE if the subject line reads “[REP Name] just sent you a video”, ie, the open rate of your RTE increases fourfold if your HCP knows that your RTE is made exclusively for him.
- TALKING RTEs enable you to have such subject lines as they deliver video-detailing auto-generated for every individual HCP exclusively.
USE CASE – REP/MARKETING TEAM-TRIGGERED EMAIL
- Add a button with a Show & Tell AI URL in your RTE.
- Distribute RTE centrally or via REPs.
- Allow your HCPs to tap and experience their personalized video-detailing walkthrough as opposed to reading text themselves.
USE CASE – WHATSAPP/SMS VIDEO-DETAILING CAMPAIGN
- Push the Show & Tell AI URL as compliant messages to your HCPs via approved social channels, such as WhatsApp and SMS (multichannel distribution), centrally or through REPs.
SALIENT FEATURES
TALKING RTE
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Approved content as HTML e-detail slides/e-mailer
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Hyper-personalized video walkthrough
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E-detail slide navigation, highlighting any information in sync with audio narration
- Audio/content presentation in any language
HCPs understand propositions shared via TALKING RTEs much quicker than traditional RTEs.